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bruxelles
SMM, PRODUCTION, PR
Moscow gastronomic pub — Bruxelles, we are developing the project from scratch. By launching collaborations with gastronomic projects and city media, and as well by working with bloggers.
Instagram, VIRAL
In October pub launches a new dessert with an insulated serving — Kartochka. People should dig out the desert from the the chocolate.
We decide to promote the new dessert through bloggers. We advise the dessert and ask them to tell their audience about it.
it has worked!

video by @‌entonatali vent viral.
In a couple of months the project has grown by 10k subscribers and still continues to grow.

Virality has brought our client +30% of guest flow.
And the dessert itself has become the best-selling. Clients are coming from around the country:
Novosibirsk, Kaliningrad and other cities to try this dessert, which they once saw on Instagram.
The number of followers are multiplying as well as the number of guests in the pub, the client makes recording revenue and we receive hundreds of tags with the dessert and other dishes.
This brings dessert another wave of popularity!
Video gets viral not only on Instagram but also on TikTok!
Then another video gets viral, this time @‌ninelle.s
12000
subscribers
300
growth in reach
2 million
In October pub launches a new dessert with an insulated serving — Kartochka. People should dig out the desert from the the chocolate.
We decide to promote the new dessert through bloggers. We advise the dessert and ask them to tell their audience about it.
+
+
%
Views are getting higher and higher!
8 million

views
months

4

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