Leningradskie mosty

project duration: 3 months

(Festival)

"Leningradskie mosty" — is the quintessential St. Petersburg music festival, held annually across three of the city’s iconic bridges. This year, we took charge of its social media presence — and here’s what we achieved.

One of our main goals was to breathe new life into the festival’s social channels and make them more engaging. To do this, we harnessed the power of memes and popular social media trends. We continuously tracked what was trending, adapting these elements to fit the festival’s unique theme.

We also launched a new series asking locals: What song reminds you of St. Petersburg?

To maximize exposure, we published the majority of our content in the Reels format. This not only boosted our chances of landing in the recommendation feed but also made the content more accessible to a mobile-first audience that thrives on short video formats.

And it paid off!

Our content caught the attention of well-known public pages, resulting in numerous reposts that amplified the festival’s visibility and drew even more attendees. Some notable reposts included: