It is an event that guests look forward to throughout the year and come from different cities with their pets. Since 2019, we have held 4 major festivals in central parks in Moscow and St. Petersburg and gathered over half a million four-legged friends fans.

The festival featured hundreds of activities, lectures, and open-talks by popular pet bloggers and experts. Dozens of performances of musical groups that support the development of pet-friendly culture in Russia added to the uniqueness of the event.

THE FIRST AND LARGEST LIFESTYLE FESTIVAL FOR PET LOVERS AND OWNERS

ORGANIZED THE PERFORMANCE OF ARTISTS AND SPEAKERS (FROM TOP TO BOTTON, INCLUDING PAPERWORK
AND LOGISTICS)

WHAT EXACTLY DID WE DO AT THE FESTIVAL?

DEVELOPED THE CONCEPT, AND BASED ON IT, THOUGHT ABOUT THE DESIGN, ACTIVITIES AND PARTNER INTEGRATIONS.
IN 2022, THE THEME WAS THE FIRST FILM AWARD, "THE GOLDEN PAW".

WORKED WITH A TEAM OF GRAPHIC DESIGNERS

DEVELOPED AN APP FOR NAVIGATING, SIGNING UP FOR FESTIVAL ACTIVITIES, AND A SPECIAL GUEST LOYALTY PROGRAM

SMM AND ADVERTISING—CARRIED OUT FULL PROMOTION OF THE FESTIVAL

INFLUENCER MARKETING—MADE SURE THAT WE WERE TALKED ABOUT BY ALL THE PET BLOGGERS

DEVELOPMENT OF THE FESTIVAL—COORDINATED THE CONSTRUCTION, ENGAGED WITH CONTRACTORS AND PERSONALLY MONITORED THE PROCESS AT THE INSTALLATION AND REMOVAL

WE DEVELOPED A SCHEDULE FOR THE MAIN STAGA AND THE LECTURE HALL: WE INVITED SPEAKERS, COORDINATED AND ADJUSTED TOPICS OF PERFORMANCES, ADDED A PRESENTER AND VOILA—ENTERTAINMENT FOR THE WHOLE DAY IS READY!

BUILT THE GENERAL PARTNER AREA, SO GUESTS KNOW EXACTLY WHO SUPPORTS PETSHOP DAYS

PICKED A TEAM, RAN THE BRIEFING AND THE FESTIVAL ITSELF ;)

WE ATTRACTED PARTNERS: WE HELPED THEM COME UP WITH IDEAS AND IMPLEMENT THEM AT THE FESTIVAL, AND WE DID THE PAPERWORK

ALSO, RECEIVED MORE THAN 100,000 UNIQUE USER REGISTRATIONS WITH A FULL PET PROFILE, WHICH IS NOW USED FOR MARKETING PURPOSES BY THE FESTIVAL'S GENERAL PARTNER