POBO

SMM, PRODUCTION, PR

A CHAIN OF ASIAN BISTROS IN ST. PETERSBURG, WHICH WE RELAUNCHED IN TERMS OF STRATEGY AND COMMUNICATION, AND HELPED TO IMPLEMENT OPENING OF ANOTHER SPOT.

vkontakte, Instagram,

Find a balance between meme-viral and tasty-selling to convert subscribers into restaurant guests or in-house delivery customers easily.

Divide communication into two parts: viral and tasty. The first one has a lot of memes that are relevant and loosely related to the product but are easily reposted and help gain organic coverage. The second one has a lot of aesthetics and delicious shots. So, first — laugh, then — eat ;)

Increase in organic account growth by 35% in six months, increase in own delivery by 17%.

2022 year.

period

result

strategy

goal