A LOCAL PROJECT BASED ON THE EXISTING NETWORK OF PASTRY SHOPS IN ST. PETERSBURG.
THE IDEA CAME OVER SWIFTLY: WE MADE A CONCEPT, STRATEGY, BRANDING AND ENGAGED IN PROMOTION IN SOCIAL NETWORKS AND INFLUENCER MARKETING. VOILÀ, UGLY CAKES HAVE BECOME ONE OF THE MOST POPULAR BENTO CAKES IN ST. PETERSBURG.